Reimagining Caregiving
for Aging Adults
San Diego's locally owned home care company, founded in 2002 on the belief that people deserve to age with dignity, connection, and genuine support.
Our Mission
Reimagining Caregiving for Aging Adults
We are not a franchise, not a national company. You will find incomparable value in our services and a team that treats your loved one as their own.
A Note from Our Founder
You know how we all have a fear of aging? A fear of deterioration of body and mind. A fear of loss, isolation, and loneliness. A fear of mortality.
I'll never forget the 100th birthday party of our centenarian client, Alvin N., many years ago at the La Mesa Community Center. Failing physically and cognitively, Alvin found joy in the small everyday moments and drew us in to celebrate with him. His birthday party was a celebration of Alvin, his character, and his past with his family and all of us who provided care to him. It was a joy and privilege to serve Alvin and a lesson to “carpe diem” without fear of death.
Fast forward to the services Coast Care provides today. We bring care to aging adults because we can assist in finding the beauty of aging. We bring peace of mind to seniors and their families. When you reach out to us, you will find us exceptionally responsive and accountable. When we serve your loved one, we will take them from one place to another, whether helping to rehab from a broken hip or re-engage with their interests, passions, or community.
We are not a franchise, not a national company. We are neither the least nor most expensive in town, but you will find incomparable value in our services.
We'd like to invite you to accept our complimentary in-home assessment without obligation or pressure. The assessment will provide you with meaningful recommendations for improving the quality of life of your loved one, whether or not you engage our services.
We look forward to the privilege to serve you and your family.
Warm regards,
David Chong, and the Coast Care Team
What We Stand For
Our values answer the question:
How do we act?
Our values apply to everyone in the company and are an encouragement for better action, to become better people, and to best serve our clients. They are the first measure for determining who is part of our team and who is not. This is a core part of how we will thrive and be successful.
Reliability
- Deliver on commitments.
- Be on time.
- Follow directions.
- Be worthy of trust.
Empathy
- Pause. Listen.
- Seek first to understand feelings.
- Connect, acknowledge, and respond.
- See through their eyes.
Respect
- Give everyone dignity.
- Consider others' opinions and feedback.
- Don't talk over or loudly.
- Treat others as your favorite teacher.
Improvement
- Become our best.
- Have a growth mindset.
- Acknowledge and learn from mistakes.
- Make progress daily.
The People Behind the Care
Who We Are
Our Care Coordinators
Experienced professionals who assess each client's unique needs, build personalized care plans, and serve as your single point of contact throughout the care journey.
Our Caregivers
Thoroughly vetted, trained, and compassionate professionals. Every caregiver undergoes comprehensive background checks, reference verification, and skills training before entering a client's home.
Our Support Team
Available around the clock to answer your questions, adjust schedules, and ensure every detail of your loved one's care is handled with precision and care.
Ready to Learn More?
Our care coordinators are happy to answer your questions, discuss your loved one's needs, and help you understand all your options. No pressure. No obligation.
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